TALKING TRUCK /WHAT ARE YOUR TRUCKS SAYING TO THE PUBLIC?

What are your vehicles saying?

By Kate Harland, February 21st, 2011 @ 6:51 pm

In our last post, we talked about the effects fleet vehicles have on your internal customers, or employees. Let’s switch gears and take a look at how your fleet vehicles can influence your external customers.

While the fleet vehicle is primarily a tool to accomplish a task, it is also a large part of corporate branding.  This statement applies to all fleet vehicles, from a passenger sedan supporting a sales function to a medium-duty truck getting dirty on the job site. So whether your customer is riding in your sales rep’s vehicle or following your supervisor’s crew cab pick-up on the highway, your fleet represents your company on the road.

Keeping fleet vehicles in good, clean condition is an easy way to reinforce a positive corporate image.  Even for vocational vehicles that live rough lives where it’s not practical to wash them on a weekly basis, simple policies such as replacing torn company decals or repairing significant body damage can make a big impact. Taking care of your assets can subtly convey the reassurance that you will also take good care of your clients.

Another important image consideration is your drivers, and how they are driving your company vehicles. A fleet vehicle, boasting your company logo, blasting through a red light is not the best ambassador for your brand.  That’s where a driver safety training program and/or a road safety observation reporting program (think ARI’s Driver Watch) can ensure that drivers are well aware of your company’s expectations while piloting a company asset as well as the possible consequences of not respecting those boundaries.

What does your fleet contribute in terms of marketing for your company? Do your customers ever comment (positive or negative) on your vehicles’ condition and your drivers’ behavior? We want to hear from you!

About courtney-commercial

COMMERCIAL SALES REPRESENTATIVE FOR THE MAJOR /CITY WORLD AUTO GROUP HERE IN NEW YORK CITY, SERVICING THE ENTIRE TRI-STATE AREA. BASED IN LONG ISLAND CITY. I HANDLE ALL THE AMERICAN BRANDS(FORD,LINCOLN, CHEVY, DODGE, JEEP, CHRYSLER) PLUS, TOYOTA, HYUNDAI INCLUDING HANDICAPPED ACCESSIBLE. I HAVE BEEN IN THE BUSINESS FOR OVER 25 YEARS LAST 16 IN COMMERCIAL SALES.
This entry was posted in BUSINESS, DO YOU LIKE TRUCKS OR CARS ?, FLEET, FORD, fseries, SALES, transportation, TRUCKS, VANS, WORK and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

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