Looking at all the new vehicles that are to hit the road soon in the light to medium duty market I would say watch out here comes Ram Truck. The pickups have already started getting noticed in several markets, such as towing and emergency service . Markets that have been long time ruled by Ford, I see a big push by Ram to support the commercial side of things now and they are truly getting a good head to head campaign going against Chevy and Ford.
On the other hand though Ford is fighting back and as usual wants the prize of being number one in all that is light duty trucks. They have a new van coming out as well a real gutsy move on there part here in the USA to bring the Full size transit in to repalce the Iconic Econoline van. A van that has proven to be the toughest and most versatile in the industry and market. The Reason Ram pulled out under Dodge of the van market years ago. Now with the Transit and Transit connect (which has been remodeled as well) things start to heat up.
But what of the Heart beat of America? Where is Chevy in all this? What will they do to respond to this threat on the piece of market they hold on to right now? The world is waiting for GM. What is your sucker punch or next big thing in this market? Will you be a player or not? The Express van is nearly as old as the Ford Econoline van it has it ‘s unique features like doors available on both sides or side panels that open from outside to allow access to equipment in van without going in and a awd verison in the 1500 model. All great things but still the van is limited and moving slowly from our lots anyway. Not to mention the delay in color availability and production slow down as well.
As I see it the dark horse is GM but the new king of the mountain is still to be decided between Ford and Ram. Ram has taken almost all the rewards thus far in pickups for 2013 let’s see what the van brings them for 2014. First photo is the new Ram Promaster and this one below is the New Tranist. The Transit Connect is also being remodeled and will now come in 2 wheel bases as well. Both promaster and transit will have 3 wheel bases and three different heights. All scheduled to be released in the late 2013 model year.