In the early 1950’s, Chrysler’s head stylist Virgil Exner was looking for a way of updating Chrysler’s rather stodgy image, by introducing some new concept cars , developed and built by Italian automotive designers at Carrozzeria Ghia in Turin.
The six or seven years immediately after the war hadn’t really seen a lot of important styling innovations among the big car makers of the time, and Chrysler– (which included Desoto, Dodge, and Plymouth lines as well) especially certainly needed the boost.
These cars were designed by Exner and Ghia’s Luigi Segre, and were built on existing Chrysler, Dodge, Desoto and Plymouth chassis. They included the Chrysler K-310, and C-200, the Dodge Firearrow, Desoto Adventurer I, and this car– the Plymouth Explorer.
Despite being only 54 inches high, the Explorer was built upon a standard 114 inch wheelbase Plymouth chassis…
… and it’s sleek hand-formed looks belied the fact that it was sorely…
View original post 62 more words