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Believe it or not, some of the world’s best companies have emerged victorious from this exact David vs. Goliath scenario. Way back in 1973, an upstart known as Southwest Airlines had to do battle with Braniff; a billion dollar airline that enjoyed a heaping load of regulatory protections from the government. This level of protection was so bureaucratic and strong that Braniff even managed to get a not so small army of lawyers and Texas politicians to temporarily eliminate Southwest’s ability to sell airline tickets.
For those of you who have followed Tesla’s struggle to sell cars over the last several years, this big cartel version of gaming the system hasn’t changed all that much. Thankfully, Southwest developed one hell of an edge. Continue reading

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